Ally Boom Boom: the bizarre tale of the kids’ entertainer-cum-neo-Nazi

Screenshot of 'Ally Boom Boom' – AKA Alice McNamara – performing as a children's entertainer with Kiddyrock.

In the wake of popular children’s entertainer ‘Ally Boom Boom’ (real name Alice McNamara) being identified as a neo-Nazi who posts racist comments under the alias ‘Mary Manson’, Alec Smart explores the background to the unlikely story, which has sent shockwaves through the children’s entertainment and music industries.

Warning: this article contains offensive language, including racist and ableist terms. Reader discretion is advised.

Alice McNamara, 39 – also known as children’s entertainer ‘Ally Boom Boom’ and ‘Ally Spazzy’ from Melbourne punk rock band The Spazzys – has been identified as a neo-Nazi during an undercover investigation into neo-Nazis by The Sydney Morning Herald and The Age newspapers, in conjunction with the 60 Minutes TV current affairs program.

The first two articles published by the Herald and The Age, on 16 and 17 August, 2021, are part of an ongoing series detailing how home-grown neo-Nazis are plotting a white revolution. Covert video and audio recording, taken by two undercover informers, exposed members of the National Socialist Network fascist group.

The National Socialist Network, led by unemployed 28-year-old Australian Army dropout Tom Sewell, was founded in February 2020, and drew its first members from defunct fascist groups United Patriots Front and The Lads Society.

A group photo of them on a camping trip to The Grampians in western Victoria depicts them all zieg-heiling with the raised right-armed Nazi salute. Comically, they’re identically attired in all-black clothing, heads covered and eyes shielded, ironically resembling the burka-clad women of strict Islamic ideologies they abhor.

Several of the neo-Nazis under investigation praised the actions of white supremacist Brenton Tarrant, responsible for the Christchurch mosques massacre in New Zealand on 15 March, 2019 in which he murdered 51 people, including two women and a three-year-old boy, and injured another 49 with semi-automatic weapons.

The fascist fanatics gather in a building dubbed ‘Racism HQ’, described as “brown brick duplex opposite a sporting oval in the outer Melbourne suburb of Rowville”, where they box and train on gymnasium equipment below a portrait of Adolf Hitler. Several more live in a four-bedroom unit at the rear of the property, with social areas accessible for all members.

Despite being identified as a white supremacist, Alice McNamara performs with a black man. Photo: Instagram.

Covid-deniers recruited to Alt-Right ideologies

The Herald/Age/60 Minutes investigation also uncovered links between white supremacists and anti-vaccine campaigners who challenge the lockdown laws that prevent the spread of Covid-19. The National Socialist Network capitalise on the dissatisfaction with lockdowns and confusion over the coronavirus pandemic to recruit anti-vaxxers into their ranks, and steer them towards alt-right ideologies.

It appears this is the likely route Alice McNamara, a self-described Covid-19 sceptic, initially fell under the neo-Nazis’ influence and then began posting anti-Semitic diatribes under another alias, ‘Mary Manson’.

The 17 August article confirms her involvement: “Another anti-lockdown promoter has been unmasked as Alice McNamara, a musician who runs a children’s music business, Kiddyrock. Ms McNamara, who has been posting neo-Nazi and anti-lockdown propaganda under an online alias, hung up the phone when contacted.”

Alice McNamara is not filmed at the Racism HQ building, where Daniel Todisco, Crown Casino security manager, and Daniel Newman, senior representative of international neo-Nazi terror group Combat 18, loiter with the assorted social drop-outs, bikers and Nazi skinheads.

However, an anti-fascist group alleges she regularly joins fascist chat rooms to post hate speech.

Screenshot of Kiddyrock show featuring Alice McNamara, AKA Ally Boom Boom, AKA Ally Spazzy, AKA Mary Manson.

White Rose confirms Alice McNamara is a neo-Nazi

On 17 August, the White Rose Society, an anti-fascist organisation working on the same Herald/Age/60 Minutes investigation, also identified Alice McNamara as a devout neo-Nazi. They published a collection of her racist messages posted on fascist and anti-vaxxer Covid-denier webpages and online chat rooms under the pseudonym ‘Mary Manson’.

“McNamara has been a prolific member of the flourishing conspiracy-driven anti-lockdown movement since the start of the pandemic,” White Rose affirms. “Our investigations show, however, that her views predate 2020 and that she regularly shares abhorrent racist and white supremacist views in black-pilled accelerationist groups. This is a shocking contrast between her public persona and her work with children.”

Among her racist diatribes, ‘Mary Manson’ says “I cannot abide a chink or an Indian looking down on me … Chinks and Indians and niggers need to know their place … and BTW they only respect racist white people anyway. They know we are superior to them too.”

In another post, she declares her belief in the ‘prophecies’ of the Protocols of the Elders of Zion, a long-discredited anti-Semitic text, which proposes that there is an historic Jewish conspiracy to rule the world.

The Protocols, published in Russia in 1903, and hugely influential on Adolf Hitler and the German Nazi Party, were exposed as fraudulent as long ago as 1921 by The Times (UK) newspaper.

The White Rose article continues: “On the one hand, ‘Mary Manson’ is a typical anti-vaxxer. She’s made posters for protests, medical exemption letters, attends protests and boasts of not wearing a mask. But she also hates Jews, denigrates lesbian parents, and promotes Siege, the notorious and influential accelerationist text by child pornographer neo-Nazi James Mason. This text has inspired some of the most extreme violent far-right terrorist groups in the world today.”

Observers revealed this image of Alice McNamara, posted on Facebook, features a Nazi-style SS logo.

Are Mary Manson and Alice McNamara the same person?

Can we trust White Rose’s research into ‘Mary Manson’ points squarely at Alice McNamara?

White Rose asserts: “We first noticed ‘Mary Manson’ in Proud Boys chats as a Holocaust denier. We then saw her taking a prominent role in some Melbourne anti-lockdown chats. And we tracked her to neo-Nazi online spaces. Over the last 18 months, we have collected a multitude of data points. We know many people will be shocked by our information and we take the task of proving her identity very seriously. Below we show some of our evidence.

“By going through her posts, we were able to identify a number of matching data points between ‘Mary Manson’ and McNamara: both were women living in Melbourne, both owned a small business providing musical education to children, and both had connections to the Australian alternative music scene.

“In other postings, ‘Mary Manson’ identified a number of Facebook groups she had joined. We discovered that Alice McNamara was a member of each of these groups. ‘Mary’ and Alice also shared some other data points. Out of respect for McNamara’s family, we have left some sensitive personal details out.

“But it was the metadata from anti-lockdown propaganda she created that provided the definitive link. Using publicly accessible data, we were able to cross-match metadata in documents made by ‘Mary Manson’ to Kiddyrock, the business registered to Alice McNamara.

“There is no doubt that ‘Mary Manson’ is a pseudonym for Alice (Ally) McNamara.”

Screenshot of a Kiddyrock performance with Alice ‘Ally Boom Boom’ performing with The Cool Bananas.

Kiddyrock: the white supremacist who sings black music

After drumming in Melbourne pop-punk band The Spazzys, Alice McNamara launched her second career performing as a children’s entertainer under the name ‘Ally Boom Boom’. With her music company Kiddyrock, she’s like a one-woman Wiggle (the internationally successful Australian kids TV show).

As Ally Boom Boom, McNamara can be seen in online videos wearing silly costumes and colourful hair whilst singing, dancing or playing an instrument, often accompanied by an African drummer, rock band or a duo dressed in banana skins.

Kiddyrock also host performance, percussion and dance workshops with pre-teen children.

For someone who despises black people, McNamara has enjoyed a financially successful career performing, recording and ultimately popularising African music.

A Kiddyrock 3-track EP, recorded and released in September 2014, is still available as a $10 digital download on BandCamp music website. Its title: Jungle Songs.

The tracks’ titles are: ‘In the Jungle’, ‘Big Chief’ and ‘Go Go Coconuts’, and McNamara is co-credited as the songwriter.

Kiddyrock’s African-themed music EP cover.

In one of six Kiddyrock videos on music website Vimeo, McNamara sings ‘The Lion Sleeps Tonight’, with a large bone woven into her bleached bonde hair, accompanied by a terrier dog wearing a yellow ‘mane’ of paper ringlets.

The song, popularised over the years by several black African artists, including Miriam Makeba, Ladysmith Black Mambazo, Angélique Kidjo and Mahotella Queens, was originally written in Zulu under the title ‘Mbube’ (meaning ‘lion’) and recorded in 1939 by Solomon Ntsele.

During the Darebin Music Feast presented by Darebin City Council in North Melbourne in April 2020, a Kiddyrock African Drumming & Dancing Workshop was hosted at Darebin Arts Centre. Advertised as “an all-dancing, all-drumming, afro-beat inspired workshop for children aged 2–5 and their adults”, the description continued: “Kids will be introduced to a range of instruments such as the djembe, dun dun drums, shekere, talking drum, balafon and more.”

McNamara as ‘Ally Boom Boom’ at a Kiddyrock African drumming workshop with Emmanuel Aryeetey. Photo: Instagram.

In a 22 March, 2017 review of a Kiddyrock workshop on Busy City Kids website, writer Kate Flatman states: “Lead by performer/artist Ally McNamara (who is clearly adored by all of her young attendees) and West African drummer Emmanuel Aryeetey, the workshop we attended in Term 1 was focused on the theme, Afro Beats.”

Photos show McNamara engaging with the children, reading stories, playing guitar and rolling on the floor, while the dark-skinned African percussionist Emmanuel sits nearby accompanying her with djembe and bass drums.

On Vimeo, video footage by Melbourne concert photographer Carbie Warbie shows live film footage of ‘Ally Spazzy Kiddyrock & The Cool Bananas’ singing the anti-racist anthem ‘Blackfella/Whitefella’ by Indigenous rock-reggae group Warumpi Band, at a concert in Elsternwick Park, Melbourne, on 21 June 2015.

The song includes the lines: “Blackfella, whitefella, yellafella, anyfella, it doesn’t matter what your colour, as long as you a true fella. All the people of different races with different lives in different places, it doesn’t matter which religion, it’s all the same when the ship is sinking.”

On ZoomInfo, Kiddyrock, with headquarters in Seddon, Victoria, is listed as employing 32 people with an annual revenue of $6 Million.

The company description states: “Kiddyrock is a child safe organisation. We are committed to the care, safety and well being of all children. We aim to provide a high quality music education and entertainment service to the community that supports children..”

The Spazzys

Alice McNamara co-founded pop-punk trio The Spazzys in 2000 with twin sisters Katerina and Lucy Ljubicic. The then-teenaged girls were fellow students at Melbourne Girls’ College – ranked ninth best performing secondary school in Victoria.

Early band rehearsals took place in Alice’s garage and, like punk icons The Ramones, the three adopted their band name as their generic surname, resulting in Kat, Lucy and Ally Spazzy.

They released two albums, Aloha! Go Bananas! (2004) and Dumb Is Forever (2011), and had a minor hit in 2005 with a cover of ‘My Boyfriend’s Back’, originally made famous in 1963 by American band The Angels. The Spazzys’ version peaked at number 24 on the ARIA singles chart.

The Spazzys (who have never officially disbanded) are heavily influenced by The Ramones – their cartoon logo borrowed significantly from The Ramones’ 1978 illustrated album cover Road To Ruin.

The Spazzys also wrote a song called ‘I Wanna Cut My Hair Like Marky Ramone’. Marky himself played drums for them during their live tribute to the Ramones in May 2004, with McNamara on lead vocals, as well as their cover of Ramones’ classic ‘Bitzkrieg Bop’ recorded at radio 3PBS 106.7FM. 

The former Ramones’ drummer even makes a cameo appearance in The Spazzys’ music video ‘Hey Baby’ driving a sporty red car in which he picks the trio up from a petrol station.

Screenshot from The Spazzys’ music video ‘Hey Baby’ ; Alice McNamara with ex-Ramones’ drummer Marky Ramone.

Manson connection

During the first decade of the new millennium, The Spazzys supported major international touring acts, including punk legends The Buzzcocks at The Forum in Sydney in November 2009, which can be found on YouTube.

Another support was with controversial American singer Marilyn Manson on the October 2007 Australasian stretch of his Rape Of The World Tour.

Manson, real name Brian Warner, concocted his bizarre name whilst in his first band, Spooky Kids. The group’s members derived their stage personas by combining the first name of a female sex symbol with the surname of a serial killer. Warner chose Marilyn Monroe and Charles Manson.

Curiously, ‘Manson’ is the same surname Alice McNamara has been using to post racist diatribes. The Sydney Sentinel is unsure where the ‘Mary’ in ‘Mary Manson.’ is derived from.

After the White Rose and Herald/Age/60 Minutes revelation that Ally Spazzy and neo-Nazi Mary Manson are one and the same, the Ljubicic twins quickly distanced themselves from their former school and bandmate.

In a post on social media on 17 August, 2021, Katerina Ljubicic, AKA Kat Spazzy, declared: “It has come to my attention this morning, that Ally Spazzy, a former member of our band, is alleged to have been involved in posting online hate speech.

“Ally’s views had become increasingly odd, irrational and conspiratorial over recent years, indeed, that is the reason why The Spazzys have not been able to play together for some time.

“We are shocked and saddened to now discover that she is alleged to have been anonymously posting in support of neo-Nazi beliefs.

“Lucy Spazzy and I condemn such views in the strongest possible terms. They are abominable and offensive to us. They do not reflect that attitude and character of the band either before or after Ally was a member.”

Ally Boom Boom AKA Mary Manson AKA Ally Spazzy AKA Alice McNamara disappears

Meanwhile, Kiddyrock’s Instagram and Facebook accounts have shut down, and the webpage has been suspended, with a notice: “Domain Not Claimed … If this is your domain, claim it in the Domains tab of your Website Manager.”

Alice McNamara’s LinkedIn profile is still operational, as well as her Ally Boom Boom & the Cool Bananas Instagram page @kawaiiboomboom – although probably for not much longer, given that anti-fascists have already begun commenting beneath Ms McNamara’s photos on the latter.

The Sydney Sentinel contacted Alice McNamara by her only remaining active public social media account – @kawaiiboomboom on Instagram – and asked for her comment for this article.

However, she did not respond.

Kat Spazzy’s 17 August, 2021 statement on social media regarding her bandmate Ally Spazzy, AKA Alice McNamara.